Like it or not, smartphones are “the go-to guy” for everything in the digital age.
A friend (and business associate) recently told me this about a spur of the moment project meeting that took place after our weekly entrepreneurs collaboration event.
This was a meeting of particular people who had each decided to align their unique skills to make a specific project a reality.
“When the meeting place was announced, most of them went straight to their smartphones to look it up online instead of just asking where it was.”
When I mentioned “but that’s straight across the street”, my friend’s exasperated rely was “I know! They couldn’t find their way across the street!”
For better or worse, technology is in control of your holiday business revenues.
Take a July 15 “industry”
article about information reported by Statista:
“The
holiday season accounts for more sales than Mother's Day, Father's Day,
Valentine's Day, Halloween, Easter, and St. Patrick's Day combined.”
Most “industry” websites
focus their attention on “e-commerce”.
So it’s fair to wonder
How does this affect
local “brick and mortar” businesses?
An earlier article (June
28), was about a “shopper survey” that found
42% of shoppers will make Amazon their
primary destination in 2016.
And another 16 percent said
they “don’t know”.
Among the strategies
that your “big business” competition will rely upon for the holiday season are:
1. Use
data to know your customers better than anyone else
Our Saguaro
Hotspot® “Social-Wi-Fi” opens up opportunities for local “brick and
mortar” businesses to capture holiday dollars by compiling social data from the
40% of consumers who say “online” is not their primary holiday shopping
destination.
This “first-party
data” gives local “brick and mortar” businesses a growing customer insight deeper
than even Amazon can, through building rich, deep customer profiles that help you understand
each customer better than any competitor to give them more relevant and
intelligent suggestions.
Your “big
business” competition will also:
2. Make
shoppers’ lives easier
“Big
data” shows that only 8% of shoppers use smartphones as their primary way to
actually make a purchase, and even less use tablets. Even if six out of ten of
them choose buying online, local “brick and mortar” businesses are uniquely able
to provide shoppers with the highly personalized, relevant information they want
(especially during the holidays). Saguaro Hotspot® “Social-Wi-Fi” allows
those shoppers to trade their data – for
their own convenience – in return for that “genuinely helpful information”.
3.
Personalize digital advertising
43% of
shoppers say that digital marketing influences purchases. Saguaro Hotspot®
“Social-Wi-Fi” can help your local “brick and mortar” business do better at something
e-commerce will never be able to achieve: You see customers as people, not
impressions or cookies, rading their date helps them get discounts or deals.
With as many as six out
of every ten holiday shoppers planning to spend “from the comfort of home”, local
“brick and mortar” businesses need every edge they can get.
Our Saguaro Hotspot®
“Social-Wi-Fi” is that edge.
CALL or TEXT “Tis the season”
to 602-618-6626 to start building the rich, deep customer profiles that help
you capture holiday dollars.
