Can Neuroscience Explain Mobile's Growing Popularity?

It should come as no surprise that I keep up, as best any #Entrepreneur can, with the latest data on #MobileMarketing.  I need to know what's up, so I can inform my Clients.  But my ongoing research encompasses "all things future" -- i.e., our present times -- because #mobile IS our fu...

Anyway, my last post included a video (h/t Futurism.com) about how the Jet Propulsion Laboratory plans to use holography to "teleport" JPL engineers to Mars as early as September. And, of course, I tied that to how mobile marketing can "teleport" small businesses into their customers' smartphones.

Today, I watched a video about recent neuroscience experiments, found here: http://futurism.com/scientists-just-made-mind-controlled-wheelchair/ (I already posted about this on Local Motive Marketing's facebook page.)

And (being me), I could not help but see connections between an anecdote within the 15 minute video -- about how a monkey essentially "embodied" a computer- avatar-hand, and how the monkey's brain learned, rather quickly, to recognize that as "an extension" of the monkey's limbs -- and how people have, in a relatively short time, adopted mobile marketing delivery systems as "natural" extensions of the way they receive marketing messages.

The data show that mobile marketing -- which didn't even exist before the cell phone, and was limited to "text" as recently as a decade ago -- has not only made it faster for small businesses to reach their market, but has made it possible for customers to actively pursue and obtain the offers and rewards they choose; to seek out those products and services they most desire, when they desire them, to find the best  combination of product quality and price point, and to act upon that information by downloading mobile coupons, mobile rewards cards, mobile punchcards; and to "reward" the small businesses that make the best that "combination of quality and price" on those "most desired products and services" most available by providing a mobile-friendly website, and making that accessible through free wifi.

Businesses have learned, just as quickly, that "the transaction" is no longer and end, but a wayplace on an "ongoing mission" of engagement that begins long before the customer even thinks of visiting, and continues long after; hopefully, with many other visits to follow.

And businesses can now further reward their own customers -- those who have already chosen to deal with them -- and simultaneously attract new customers, by making themselves and their products and services ever more accessible and affordable; giving loyalty for loyalty.

These are exciting times, indeed.

For more on smartphone content, look here, here, and here. Engagement, remarketing SMS and mobile data/usage? Here and here.