I've been promising a blog-link all week in a series of Facebook posts. It can be found at http://www.localmotivemarketing.com, but it's duplicated here.
"Content Is King" is the new chant, the new mantra. So what? A sovereign without a realm doesn't rule much. Fortunately for "King Content", a "Kingdom" does exist. That kingdom is "Context".
"technologies... allow for more profound relevance and connection... insight into context..."
The right message is important, right? But how does a business know what the right message is? That depends on a number of factors: Who? When? Where? Why?
How? Context.
How? Context.
Who's looking for your product or service? Someone who needs it? Now? Someone who wants it (or might, someday)? Are they even in your market area?
All of these newly-available insights - type of device, channel, location, even brand - make it possible to deliver the right message at the right time.
All of these newly-available insights make it possible to avoid "scaring off" someone who only wants to look for now, but might buy someday; to avoid offending a buyer by a perceived lack of interest in their business.
The King maintains the Realm with notoriety. "Known throughout the world" used to be a difficult description to achieve. And one of the most effective ways to achieve it is, to this day, LINKS. Links are Caesar's Legions. Links are Arthur's Round Table.
Relevance is important on 2 levels: to the Customer and to the search engines. King and Realm - Content and Context - exert their influence on both levels. But Links - "authority" - have been the means of determining how authoritative a website is for most of Google’s existence, and remain so.
People want information. Google wants to deliver the best - the most authoritative - information possible.
And "Content" maintains "Context" with its own Knights, In the workd wide web, they're known as "Links"
LEARN MORE about how adding mobile to deliver the right message at the right time - by understanding why a Potential Customer visited - to multiply the power of your marketing.
CALL TODAY!!! 602-618-6626
People want information. Google wants to deliver the best - the most authoritative - information possible.
And "Content" maintains "Context" with its own Knights, In the workd wide web, they're known as "Links"
LEARN MORE about how adding mobile to deliver the right message at the right time - by understanding why a Potential Customer visited - to multiply the power of your marketing.
CALL TODAY!!! 602-618-6626
No comments:
Post a Comment