What "The Experts" Don't Yet Know..."

...Can Work To Your Small Business' Benefit

FINALLY! (I thought) SOMEBODY PICKED UP ON THIS!!! <sigh>

It was an article by someone who could reasonably be seen as “an expert” (if this is your first visit, you’ll notice that most of my posts discuss articles by “experts” about “experts”).  After all, he (the “expert” guest author) is published by a well-known, well-respected online “expert” industry observer (which I highly respect), and actually does what he writes about for a national company; a “BRAND” (I very much respect him, and like that, too.).

I had spoken (thought, I think, maybe I said it out loud…) too soon.

Understand that this fellow does know what he wrote about.  He wouldn’t be in charge of what he’s in charge of for a national “BRAND” if he didn’t.  He’s not wrong. And the industry observer that published his article provides the latest industry information available for publication.  This is valuable to me, and to you, too.

Their information, and the information published by other industry observers, authored by people who know their stuff, lets me see what is going on nationally.  Information I can “overlay" with what I know about local small businesses in Phoenix, separating “the wheat” of value here from “the chaff” of what works in New York or San Francisco.

So, here’s the gist of “Two tried and true methods to make social media impact SEO”

The subtitle mentions that “social signals…” aren’t included in “…Google's ranking algorithm”.  No kidding.

But it goes on to say “…social media can still be used to enhance SEO.”  Also not news.

In the body of the article, there’s “…people are more likely to link to a page on a site they know and trust…”  and that “tweets and shares” can get more links.

Build relationships.  Engage. Be relevant.  Be responsive.

All true. All good stuff, as is every other suggestion included.  For “an indirect effect on SEO”.

My disappointment is because I happen to know others who have discovered a way for social media to “get ranked”; to have a direct effect on the search engines.

If you want to know more, leave a comment with your name, phone number, and email.  I’ll forward it.