Will They, REALLY?

You've thought about it, but you've wondered... "Will my customers really want my offer in their mobile phone?"

If you thought like a customer (instead of like a small business owner), you'd know. 

Price-conscious people have always taken every reasonable action to save.  Since the first "Free Coke" coupon in 1887, people who have had to be careful about spending (and A LOT of people who are just smart) have taken every opportunity to save a little here... a little there...

And tough times have always amplified that customer need. "The coupon biz" EXPLODED when "The Great Depression" hit in the 1930s.  Chain supermarkets began to use that need to draw customers away from neighborhood markets in 1940.  By 1965, HALF of all American households were "clipping coupons".  1990 introduced "downloaded" coupons and "online coupon codes".

And those price-conscious (or simply smart) people used those "downloaded" coupons and "online coupon codes", to SAVE close to $4 BILLION DOLLARS in 1992, alone. (More likely, they used those savings to fill other needs; needs that might otherwise have gone unmet.)

Customers NEED.  Customers WANT.  And - when there's a way - customers will meet that need, they will fulfill that want.

But we don't generally think like customers.  At least, not like OUR customers.   We're in business.  We have many of the same needs (food/shelter/clothing; transportation; "necessaries"), but we have additional obligations ("location, location, location"; inventory; facilities; tools, etc).

Business ownership changes us.  It changes our DNA (which was, no doubt, "different" to begin with).  It makes us incapable of thinking like OUR customer.  We're on "this side" of the transaction, and - try as we might - we really can't "see" from "the other side".

So, when you wonder, "Will my customers really want my offer in their mobile phone?", think about how often familiar faces are accompanied by your offer.

And think about this:  If they got your offer directly, and more often, you'd see them more.

Isn't that what you want?