You'd think "the experts" would know better. And as a local expert, it stunned me when I read that 63 percent of "marketers" (worldwide!) to are sending messages at the wrong time of day.
This particular article was about mobile "push notifications". But, apparently, this *disconnect* applies to more than just "smartphones"; "the experts" don't know when to send text-marketing messages, either. Turns out that "many marketers do not factor in time zones".
How about that.
These are the people that have compiled the "big data"! These are the people that have calculated when the best "engagement" will be most likely.
If they don't know how to use the information, who would?
We would. We do. Because we focus our expertise on local small businesses. OUR market is Phoenix, and the Valley of the Sun. And Local Motive Marketing understands local; understands small business; and understands locals. Because we live here.
"Marketers are failing to take into account how culture impacts likely times of engagement"
simply doesn't apply to us. And because our purpose is to drive local customers to local small businesses, we have no need to
"merge the SMS numbers with the credit card and loyalty program to determine the time zone."
This is Arizona. We know what time it is. All year long. And we don't need your customers' credit cards.
So we can send "push notifications" that are part of our local loyalty programs to local customers of local small businesses. We can send opt-in text-marketing messages to local customers of local small businesses during the times of day when the best "engagement" is most likely. We know when those times of day are. Because we read the "big data".
Imagine your local small business offers, directed to your local customers, because you have Local Motive Marketing.
For another example how "Marketers" neither consider nor write for local businesses, click here. For insight on how those factors relate to engagement, and SMS text marketing, click here, and here.
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