Laughing is a great way to start your day.
The first email I opened this morning was from Business Intelligence:
Only for those who view disruption as an opportunity
What could it be about if not "mobile marketing"?
It was funny. Hilarious, in fact. But Business Intelligence didn't intend the humor I saw in getting an email - from a respected business publication - about "mobile... overtaking desktop"; "social...beating search"; "on demand... undercutting T.V.", etc., but only the left half of it is visible. The email wasn't "designed for mobile"!
Even when I turned my smartphone sideways, I still had to "shrink" it, to avoid horizontal scroll.
I'll be elaborating on this particular experience next week, because that great start to my day continued when I saw my morning email from the Phoenix Business Journal and the subject line:
Why Arizona jobs are growing (but pay isn't)
I know what came to my mind, but I opened it because I wanted to see their "why". I'll be elaborating on this next week, too, because before I could even get to the article, I saw the "First Look" page (with this week's headlines), and the headline immediately below seemed to tie right in:
Why consumers haven’t saved the Valley economy
If "consumers haven't saved the Valley economy", the likely reason is that "jobs are growing (but pay isn't)".
What does this have to do with Local Motive Marketing? Everything. Local Motive Marketing was created (as was it's "sister" website, Phoenix Day and Night) for one purpose, and one purpose only: to motivate “local customers” to spend what they can at “local businesses”, owned by “locals”, who hire “locals”, who then have money to spend at “local businesses”.
The "movers and shakers" have plans they believe will raise paychecks, and maybe that will "save the Valley economy".
That suits our purposes.
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