What Customers Want, When They Want

"Providing your customers with what they want, when they want it..." began a great opening sentence of a great subtitle. 
http://marketingland.com/brick-mortar-revitalizing-omnichannel-success-171286
But then it went "off the rails" where small, local businesses are concerned:  "...sometimes means going offline."  But he small, local business probably never got farther than the headline, and certainly didn't go past "...it's not just about bricks and mortar; it's about having a consistent omnichannel presence."  The information in what was otherwise a very instructive article had gone into a deep, dark canyon, where small, local business owners never saw it.

First, most small, local businesses exist "offline".  "Brick and mortar" are where they are, and most owners of small, local businesses simply don't have time to keep up with "marketing news".  They're busy providing "...what they want, when they want it..." to their customers, the best way they know how.    Too many of them no longer really know "what customers want" (because customers, as a rule, don't really know, themselves), and only know "when customers want it" at the moment "the customer" shows up.  That they might prompt the customer's "want", or trigger the customer's decision to want it now, simply does not occur to them.

And it doesn't occur to the good people that write such instructive articles that the one thing they most instruct is that they could not care less about small, local businesses.  Using terms like "omnichannel", "martech", and "adtech" makes it crystal clear to those small, local business owners that those good people are writing for “the likes of Google, Facebook, Turn, Adobe, MediaMath, LinkedIn, Microsoft, and other household names”, not for  small, local businesses; for "brands"; not for those selling the "brands" in small, local businesses.

That's why we exist.

To let your customers know:  What your small business has, that your customers want, the moment they know they want it.