Powerful words and phrases: "tectonic shift"; "a necessity"; "more appropriate for visualizers".
And Eric Hinson's Convince and Convert article might be right that "video is not a silver bullet." But those powerful phrases from the slideshow by Explainify (and Eric Hinson) above have a more definitive end in mind, and numbers to support the urgent language.
It comes as no surprise to me that video is 10 times more engaging than blogs or social. I'm a little surprised that "bounce rate" - the rate at which people arrive at a site only to leave near immediately - decreased. I'm a little more surprised that "time on site" actually doubled.
"Positive mood lift" makes sense. I haven't personally seen the research that says "the brain processes visuals 60,000 times faster than text", but I now "think in milliseconds". And really; if you've ever read a book, and then seen "the movie", it's easy to "see" a scene pages and pages long in a second, with most details. (I actually did a "whiteboard video" last year pointing out that if Confucius was right, 1 minute of video (at 30 frames per second) equates to 1,800,000 words.) As for that comparison, visual storytelling has always been more efficient. And the data show that "stories are 22x more memorable than facts".
But "video conversion rates consistently outperform other marketing" and "watching a video can impact buying decisions" strike me as a little insulting. Have these guys never actually watched television?
The numbers are impressive, and scary.
76% of marketers plan to use video to boost their brand awareness campaigns
52% of marketing professionals name video as the best type of content
96% of B2B companies are planning to use video in their content marketing over the next year
Your turn. Look up "mobile video". Then CALL US. Because these guys still aren't writing for local business.
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